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    <title>BigDuckNYC &#45; Podcast</title>
    <link>http://bigducknyc.com/resources/podcasts</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>smartcommunications@bigducknyc.com</dc:creator>
    <dc:rights>Copyright 2008</dc:rights>
    <dc:date>2008-07-01T16:17:01-05:00</dc:date>
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    <item>
      <title>Research &amp;mdash; Qualitative, Quantitative, and Do&#45;It&#45;Yourself</title>
      <link>http://www.bigducknyc.com/resources/podcast_detail/research_mdash_qualitative_quantitative_and_do_it_yourself/</link>
      <guid>http://www.bigducknyc.com/resources/podcast_detail/research_mdash_qualitative_quantitative_and_do_it_yourself/#When:16:17:01Z</guid>
      <description>Conducting proper research can be vital in informing your organization&apos;s communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.</description>
      <dc:subject>communications strategy, nonprofit management</dc:subject>
      <dc:date>2008-07-01T16:17:01-05:00</dc:date>
    </item>

    <item>
      <title>Web 2.0 &amp;mdash; Meet your audiences where they are</title>
      <link>http://www.bigducknyc.com/resources/podcast_detail/web_20_mdashmeet_your_audiences_where_they_are/</link>
      <guid>http://www.bigducknyc.com/resources/podcast_detail/web_20_mdashmeet_your_audiences_where_they_are/#When:20:54:00Z</guid>
      <description>Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.</description>
      <dc:subject></dc:subject>
      <dc:date>2008-06-16T20:54:00-05:00</dc:date>
    </item>

    <item>
      <title>Taglines &amp;mdash; Your org in seven words or less</title>
      <link>http://www.bigducknyc.com/resources/podcast_detail/taglines_mdashyour_org_in_seven_words_or_less/</link>
      <guid>http://www.bigducknyc.com/resources/podcast_detail/taglines_mdashyour_org_in_seven_words_or_less/#When:15:10:00Z</guid>
      <description>Want a low&#45;cost, high&#45;value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors.</description>
      <dc:subject>communications, copywriting, positioning</dc:subject>
      <dc:date>2008-05-28T15:10:00-05:00</dc:date>
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    <item>
      <title>Writing for the web &amp;mdash; Less is more</title>
      <link>http://www.bigducknyc.com/resources/podcast_detail/writing_for_the_web_less_is_more/</link>
      <guid>http://www.bigducknyc.com/resources/podcast_detail/writing_for_the_web_less_is_more/#When:16:50:00Z</guid>
      <description>What&apos;s the difference between writing for print and writing for the web? In this episode, you&apos;ll learn to say more with less. Use these best practices and tools to make sure you&apos;re getting your message across online.</description>
      <dc:subject>copywriting, website</dc:subject>
      <dc:date>2008-05-01T16:50:00-05:00</dc:date>
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    <item>
      <title>Names and Acronyms &#8212; Look before you leap</title>
      <link>http://www.bigducknyc.com/resources/podcast_detail/names_and_acronyms_look_before_you_leap/</link>
      <guid>http://www.bigducknyc.com/resources/podcast_detail/names_and_acronyms_look_before_you_leap/#When:20:36:01Z</guid>
      <description>Before you settle on a shortcut for your name, consider the risks and implications. Listen to this episode for more.</description>
      <dc:subject>copywriting, positioning</dc:subject>
      <dc:date>2008-04-23T20:36:01-05:00</dc:date>
    </item>

    <item>
      <title>Holistic communications &#8212; More than the immediate project</title>
      <link>http://www.bigducknyc.com/resources/podcast_detail/holistic_communications_more_than_the_immediate_project/</link>
      <guid>http://www.bigducknyc.com/resources/podcast_detail/holistic_communications_more_than_the_immediate_project/#When:16:54:01Z</guid>
      <description>When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the &#8216;bigger picture&#8217; and think strategically can dramatically improve results.</description>
      <dc:subject>communications strategy</dc:subject>
      <dc:date>2008-04-07T16:54:01-05:00</dc:date>
    </item>

    <item>
      <title>Diversifying your fundraising</title>
      <link>http://www.bigducknyc.com/resources/podcast_detail/diversifying_your_fundraising/</link>
      <guid>http://www.bigducknyc.com/resources/podcast_detail/diversifying_your_fundraising/#When:06:37:00Z</guid>
      <description>Adding email and online banners to your year&#45;end annual appeal can reap great rewards. In this episode of the Nonprofit Jungle, we&#8217;ll outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.</description>
      <dc:subject>direct mail, fundraising, technology</dc:subject>
      <dc:date>2008-03-26T06:37:00-05:00</dc:date>
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