We publish our podcast series, The Nonprofit Jungle: Big Duck’s guide to smart communications, a few times a year. Each short episode offers insight into an issue facing nonprofits, helpful resources, and one or two simple actions you can take to improve your communications efforts.
Subscribe now, or click on the episodes below to listen online and view links and related resources.
A podcast is like a radio show that you can access on-demand. Podcasts are released as audio files (MP3s), and you can listen to them online or download and play them on your computer or MP3 player.
There are podcasts on just about any topic you can think of, and most are free and about 10-15 minutes in length. You can subscribe to your favorites through directories like the iTunes store or through an RSS feed, and new episodes will automatically download as they are released.
Still confused, or interested in learning more? Check out this short, informative video from Common Craft called Podcasting in Plain English.
Research — An Interview with Ann Duffett on the basics
July 01, 2008
Conducting research can help inform your organization's communications, and can be done in creative and cost-effective ways. In this interview with FDR Group's Ann Duffett, we explore the basics of what you need to know and how to dive in. (More/Listen now) communications strategy, nonprofit management
Web 2.0 — Meet your audiences where they are
June 16, 2008
Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience. (More/Listen now) positioning
Taglines — Your org in seven words or less
May 28, 2008
Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. (More/Listen now) copywriting, positioning
Writing for the web — Less is more
May 01, 2008
What's the difference between writing for print and writing for the web? In this episode, you'll learn to say more with less. Use these best practices and tools to make sure you're getting your message across online. (More/Listen now) copywriting
Names and Acronyms — Look before you leap
April 23, 2008
Before you settle on a shortcut for your name, consider the risks and implications. Listen to this episode for more. (More/Listen now) acronyms
Holistic communications — More than the immediate project
April 07, 2008
When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the ‘bigger picture’ and think strategically can dramatically improve results. (More/Listen now) communications strategy
Diversifying your fundraising
March 26, 2008
Adding email and online banners to your year-end annual appeal can reap great rewards. In this episode of the Nonprofit Jungle, we’ll outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools. (More/Listen now) direct mail, fundraising
Nonprofits can ditch direct-mail duds and create unique direct-mail pieces and appeals that do more than just fundraise — they generate advocacy and goodwill, too. Big Duck highlights examples from Parent Project Muscular Dystrophy, New York City Mission Society, and City Harvest, and offers tips for jump-starting your direct mail campaign.
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