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Brandraising: An Integrated Approach to Nonprofit Communications

Nonprofits must communicate effectively with clients, policymakers, and other key audiences in order to 'move the needle' and create social change, yet most nonprofit staff have limited experience with marketing or communications. Learn how to use research to inform communications strategies, the role and impact of branding, and how to leverage newer online tools and technologies. (More)

Keywords

  • acronyms
  • advocacy
  • annual report
  • branding
  • brandraising
  • campaigns
  • capacity-building
  • communications strategy
  • copywriting
  • design
  • direct mail
  • fundraising
  • marketing
  • messaging
  • nonprofit management
  • online
  • personality
  • positioning
  • printing
  • Sarah Durham
  • social media
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