Brandraising®: One organization, many channels

June 11, 2010
Offered by Association of Fundraising Professionals

The New York Marriott Marquis, Broadway at 45th Street, New York, NY 11th floor

As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels fundraisers can use to cultivate, solicit and steward donor relationships.
brandraising, capacity-building, positioning