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“Effective site suffers just a bit from form-over-function syndrome.”
Function before form.
Sarah Durham
offer tips on how this organization can make a few simple adjustments to make their already effective site an even stronger one.
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Keywords
acronyms
advocacy
annual report
branding
brandraising
campaigns
capacity-building
communications strategy
copywriting
design
direct mail
fundraising
marketing
messaging
nonprofit management
online
personality
positioning
printing
social media