Brandraising: One organization, many channels
October 22, 2010, 11:15 a.m. - 12:30 p.m.Offered by Blackbaud Conference
Gaylord National Hotel & Convention Center, Washington, D.C.
As you expand the tools you use to communicate online and offline, and as staff member's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book, Brandraising: How to Raise Money and Increase Visibility through Smart Communications, (Jossey-Bass, 2010), this session, facilitated by Sarah Durham, will link vision, mission, branding, and beyond with a particular focus on websites, social media, and other online channels that fundraisers can use to cultivate, solicit, and steward donor relationships.brandraising, capacity-building, positioning, Sarah Durham