Using Brandraising Principles to Hire Better Candidates

In this article, Sarah Durham outlines two tried-and-true marketing concepts most nonprofit staff people have never heard of: positioning and personality, and explains how they can help your fundraising, advocacy, and outreach. But these concepts are useful in other areas beyond external relations, too. For instance, they can help hiring managers and job seekers alike make better matches, thus reducing job dissatisfaction and high turnover rates. (More)