Integrating Your Online and Offline Marketing and Fundraising Campaigns
Like cats and dogs. That’s how many nonprofits treat their offline and online marketing and fundraising campaigns — as separate strategies that either can’t work together or are too much trouble to train to play nice. But research and practical experience show that when you integrate your online and offline communications — and take the multi-channel marketing approach — you get better results from your supporters.
During this webinar, led by Kivi Leroux Miller, Farra Trompeter will guest speak on ways to integrate your offline and online marketing, starting with the communications planning process and good data management. We’ll look at ways to use email to increase direct mail giving, and to use direct mail to increase online giving. We’ll also look at how social media can be used to reinforce work you are doing with supporters in person or through the mail, and how to encourage your offline supporters to connect with you online.
