The experts at Big Duck regularly do workshops and trainings, lead webinars, and speak at conferences. Our topics are always related to nonprofit communications. If you’d like to arrange a private workshop or training, please contact us. In the meantime, we’ll be at the workshops listed below. Whenever possible, we’ve included links that allow you to register directly through the hosting organization.
Looking for other workshop topics? Look here, for a list of topics we have of spoken about over the past few years.
Thursday, May 24, 2012 | Brooklyn, NY
Bagels at Big Duck: Is It Time to Rethink Your Website?
When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We'...
Tuesday, June 5, 2012 | Brooklyn, NY
Brandraising Through Social Media
More and more organizations are trying to figure out how to use social media to increase visibility, raise awareness, and generate support. This workshop will focus on how you can use social media to shape the experience of your brand identity through key concepts of positioning and personality and how to "manage" your brand in online conversations and communities. We will also look at some of...
Thursday, June 14, 2012 | Brooklyn, NY
Brandraising for Brooklyn-based Nonprofits
We’re biased, but we think Brooklyn’s a pretty great place. And we’re inspired by the many great organizations—like yours—that are working hard right here to make a difference.Big Duck, Brooklyn Community Foundation, and the DUMBO Improvement District have teamed up to show our love to for Brooklyn-based nonprofits community and host a free Brandraising workshop. Join us at Big...
Wednesday, June 20, 2012 | Online Workshop
Is It Time to Rethink Your Website?
When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We'...
Friday, June 22, 2012 | Boston, MA
The Nuts and Bolts of Pricing and Negotiating
Creating a pricing structure for your business can be tricky. Do you base your pricing on the value of your services, or is there another – better – metric? Sarah Durham, principal and founder of Big Duck, a veteran firm that works exclusively with non-profits, bases her firm’s pricing on time tracking. She’ll show you how her time-tracking structure works, and offer advice for implementing it in...
Wednesday, June 27, 2012 | Brooklyn, NY
Bagels at Big Duck: Making Your Website an Easier Read; How to Write for the Web
Be honest: How closely would you read the copy on your website if it weren’t your website? As challenging as it is to get people to visit your site, it’s even more difficult to get them to spend some quality time on it once they’re there. This workshop will explore how people “read” on the web (spoiler alert: it’s different from how they read books), and also how to present information in a way...
Wednesday, July 11, 2012 | New York, NY
Making Your Website an Easier Read; How to Write for the Web
Be honest: How closely would you read the copy on your website if it weren’t your website? As challenging as it is to get people to visit your site, it’s even more difficult to get them to spend some quality time on it once they’re there. This workshop will explore how people “read” on the web (spoiler alert: it’s different from how they read books), and also how to present information in a way...
Thursday, July 19, 2012 | Online Workshop
Multichannel Fundraising, Strategies to Engage Donors
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this webinar, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration...
Tuesday, July 24, 2012 | New York, NY
The Creative Process Behind a Nonprofit Brand: The path to great logos and taglines
In this workshop, Big Duck's Design Director Sonny Mui and Director of Copywriting Dan Gunderman will take you through some nonprofit brands that shine and some that don't. They'll take you on a behind-the-scenes tour of the creative process from a couple of recent nonprofit brand updates. Then, in the second half of the workshop, they'll (gently) talk through what your current brand is...
Wednesday, July 25, 2012 | Chicago, IL
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, (Jossey-Bass, 2010) this event will help you apply Brandraising concepts to improve your program's communications, and make...
Wednesday, July 25, 2012 | Online Workshop
Integrating Your Direct Mail, Email, and Social Media Fundraising
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your...
Wednesday, August 8, 2012 | National Harbor, MD
Mixing Business and Pleasure: Managing Your Brand in Social Media
Whether you are a social media maven or new kid on the block, you’ve likely questioned whether to submit that status update or post that picture at least once. Or perhaps you’ve debated accepting or sending a friend request or following someone? As our personal and professional lives blend together, how do you represent yourself online? How you and your colleagues use social media can greatly...
Wednesday, September 12, 2012 | Online Workshop
Social Media for Nonprofit CEOs
Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube--what's an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know...
Thursday, September 27, 2012 | Washington, DC
Brandraising: Smart Communications for Nonprofits
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, (Jossey-Bass, 2010) this workshop will help you apply Brandraising concepts to improve your program's communications, and make sure they make...
Friday, October 26, 2012 | New York, NY
Digital Fundraising Strategies for Arts Orgs
Are you sitting back and waiting for patrons to come to your website to donate or do you have an online fundraising strategy? This session will show you how to make it easy and compelling for donors to support you online, and how to build relationships with donors through integrated campaigns. You will also hear a case study from the former communications and new media manager...
