Big Duck’s team of experts regularly offers workshops and trainings and speaks at conferences. Our topics are always focused on nonprofit communications. If you’d like to arrange a workshop or training, please contact us here. Where possible, the workshops listed below include links that will allow you to register directly through the organization hosting the event.
Your Website as an Experience of Your Brand
July 10, 2009, 9:30 a.m.–12:30 p.m.
Many nonprofits invest in their logos and messaging, and strive to communicate their organization's brand consistently, with varying degrees of success. In this session, we'll use examples and case studies to examine how copywriting, design, structure, color, and more work together to communicate an organization's personality, positioning, and identity. We'll also suggest ways to make sure your site is audience-centric — built to work for them, not (just) for you — from development to launch, and beyond.
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branding, website
Intro to Social Networking
August 6, 2009, 9:30 a.m.–12:30 p.m.
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. We'll highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy—including how to listen to "manage" your brand.
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communications, marketing, social marketing
Connecting with Your Donors and Prospects Online
November 4, 2009, 9:30 a.m.–12:30 p.m.
With all the new technology out there, organizations have more ways then ever to reach donors online. This workshop will help participants sort through all the different channels out there, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets.
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fundraising, technology, website
Developing Marketing and Outreach Campaigns
December 2, 2009, 9:30 a.m.–12:30 p.m.
If you’re considering developing an outreach campaign to reach clients or create social change but are unsure where to begin, this workshop is designed to help. We will cover the basics of how to go about creating a campaign, including strategies for designing the process, budgeting, creative development, and more. This session will be most valuable for program directors and executive directors who are interested in launching an outreach campaign but lack marketing backgrounds or hands-on experience.
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Past Workshops
2009
- [06.12.09] "Helping Donors Connect Online," Association of Fundraising Professionals
- [06.05.09] "Developing Outreach and Marketing Campaigns," Support Center for Nonprofit Management
- [05.29.09] "Rolling Up Our Sleeves: Transforming Management Assistance in Today's Market," Support Center for Nonprofit Management
- [05.15.09] "Integrated Storytelling," Support Center for Nonprofit Management
- [04.28.09] "Why the Donate Button Isn't Enough," Nonprofit Technology Network
- [04.27.09] "Your Website as an Experience of Your Brand," Nonprofit Technology Network
- [04.27.09] "Integrating Online and Offline Communications," Nonprofit Technology Network
- [03.19.09] "An Introduction to Raising Money Online," Baruch College School of Public Affairs
- [02.25.09] ""Managing" Your Brand in Social Media," The Association of Fundraising Professionals
- [02.20.09] "Raising Money Online," Support Center for Nonprofit Management
- [02.06.09] "Creative Alternatives to Direct Mail," Support Center for Nonprofit Management
- [01.22.09] "Smart Brand Refinement," Support Center for Nonprofit Management
2008
- [12.10.08] "Integrated Storytelling," New Jersey Health Initiatives – Robert Wood Johnson Foundation
- [12.05.08] "Creative Vendors: finding and working with them," Support Center for Nonprofit Management
- [11.21.08] "Integrated Storytelling," AFP Philanthropy Day, Long Island
- [11.12.08] "Intro to Online Fundraising," Support Center for Nonprofit Management
- [10.27.08] "Redeveloping your Mission Statement," Support Center for Nonprofit Management
- [10.17.08] "Developing Outreach and Marketing Campaigns," Support Center for Nonprofit Management
- [10.16.08] "Integrated Storytelling," Support Center for Nonprofit Management
- [09.26.08] "Trends, Tools, Tips, and Tricks: An Introduction to Raising Money Online," Associated Grant Makers
- [09.19.08] "Writing for the Web," Support Center for Nonprofit Management
- [08.16.08] "Intro to Social Networking" Craigslist Foundation Nonprofit Bootcamp
- [07.15.08] "Writing for the Web," Greenwich Village-Chelsea Chamber of Commerce
- [07.09.08] "An Introduction to Raising Money Online," Support Center for Nonprofit Management
- [07.02.08] "Online Fundraising, Harnessing technology to build and maintain relationships," Center for Nonprofit Success, Fundraising Summit
- [06.13.08] "Integrated Storytelling," AFP, Fundraising Day New York
- [06.10.08] "Creative Alternatives to Direct Mail Strategies," Support Center fo Nonprofit Management
- [05.28.08] "If You Optimize It, They Will Come: SEO best practices for fundraisers," FundRaising Success
- [05.06.08] "Branding, Communicating, and Facilities Planning: Putting Your Best Face Forward," Federation of Protestant Welfare Agencies 2008 Annual Conference
- [04.22.08] "Trends, Tools, Tips, and Tricks: An Introduction to Raising Money Online," Support Center for Nonprofit Management
- [04.04.08] "Smart Brand Refinement: How to Update Your Brand Wisely," Support Center for Nonprofit Management
- [04.01.08] "Using E-mail to Raise Money and Build Relationships- Advanced," GIFT (Grassroots Institute for Fundraising Training)
- [03.31.08] "Firing Up Your Online List," Women Who Tech: A TeleSummit for Women in Technology
- [03.26.08] "Consulting Day for New York City's Nonprofit Community," Baruch College School of Public Affairs
- [03.26.08] "Using E-mail to Raise Money and Build Relationships- Beginner," GIFT (Grassroots Institute for Fundraising Training)
- [03.25.08] "Writing for the Web," Greenwich Village— Chelsea Chamber of Commerce
- [03.24.08] "Web 2.0 Your Business," Manhattan Chamber of Commerce Lesbian, Gay, Bisexual and Transgender (LGBT) Business Committee
- [03.21.08] "E-Advocacy: Mission over Membership," NTEN— Nonprofit Technology Conference
- [03.20.08] Lunch roundtable: "Interactive Annual Reports," NTEN— Nonprofit Technology Conference
- [03.20.08] Breakfast roundtable: "Integrated Story-Telling— Combining Online and Offline Approaches," NTEN— Nonprofit Technology Conference
- [03.14.08] "Annual Reports with Big Impact," Support Center for Nonprofit Management
- [01.29.08] "Executive Leadership Fellows Branding Training," United Way of New York City
2007
- [12.11.07] "Smart Brand Refinement: How to Update Your Brand Wisely," Support Center for Nonprofit Management
- [11.27.07] "Making Websites Work for You - Ways You Can Tell Your Story Online," AFP Massachusetts
- [11.01.07] "Annual Reports 2.0 - A Fresh Approach to an Old Communications Standby," The Communications Network
- [10.24.07] "Writing for the Web," Associated Grant Makers of Massachusetts
- [10.23.07] "Branding as a Competitive Advantage," Caregivers and Professional Partnership (CAPP) at Mount Sinai
- [10.12.07] "Trends, Tools, Tips and Tricks to Raise Money Online," Support Center for Nonprofit Management
- [10.04.07] "Branding for Bigger Gifts," AFP Eastern Oklahoma
- [10.04.07] "Annual Reports with Big Impact," AFP Eastern Oklahoma
- 10.02.07] "Creative Alternatives to Traditional Direct Mail," Support Center for Nonprofit Management
- [09.18.07] "Strategies, Tools, and Tactics for Building Online Relationships," Council on Foundations Fall Conference for Community Foundations
- [06.27.07] "Annual Reports with Big Impact," Support Center for Nonprofit Management
- [06.14.07] "Brand Building in a Competitive Marketplace," AFP's Fundraising Day, New York 2007
- [05.23.07] "Using E-mail to Raise Money and Build Relationships-Intermediate," GIFT (Grassroots Institute for Fundraising Training)
- [05.16.07] "Using E-mail to Raise Money and Build Relationships-Beginner," GIFT (Grassroots Institute for Fundraising Training)
- [03.29.07] "Branding for Bigger Gifts," Support Center for Nonprofit Management
- [02.08.07] "Annual Reports with Big Impact," Support Center for Nonprofit Management
- [01.25.07] "The Communications Toolkit," Association of Fundraising Professionals, New York
2006
- [11.09.06] "Branding for Bigger Gifts," AFP Connecticut Philanthropy Day
- [10.12.06] "Creative Alternatives to Traditional Direct Mail," Support Center for Nonprofit Management
- [09.20.06] SmartComm: First Ever Series for Nonprofits Devoted Solely to Communications and Marketing. The series kicks off with "Annual Reports with Big Impact", a lunchtime lecture/panel discussion on creating innovative annual reports that build credibility, differentiate, and raise money on limited budgets. Hosted by Big Duck. Register here.
- [07.14.06] "Creating Awareness through Press: Media training know-how," Parent Project Muscular Dystrophy 2006 Annual Conference
- [06.23.06] "Branding for Bigger Gifts" at AFP's Fundraising Day New York 2006.
- [06.13.06] "Design As A Competitive Advantage," 2006 Cause Marketing Forum Conference. More conference info.
- [05.11.06] "Communicating More with Less," Federation of Protestant Welfare Agencies. Workshop details and registration info.
- [05.09.06] "Communicating More With Less," New York Junior League Conference on Volunteerism.
2005
- [11.05] "Taming Your Wild and Wooly Website: a Critique," APF MA 2005 Conference on Philanthropy.
- [11.17.05] "Direct mail that breaks the mold and raises more money," AFP Connecticut Philanthropy Day 2005.
- [10.26.05] "Communicating More with Less," AFP Washington DC Philanthropy Day 2005.
- [07.05] "Website Planning," Federation of Welfare Protestant Agencies
2004
- [11.04] "Communicating More with Less," Fundraising Day Connecticut
- [11.04] "Integrating the web with your brand, programs, and fundraising," Echoing Green
- [10.26.04] "Can you send me more information? A primer on how to get your image and messages together despite limited resources," Federation of Protestant Welfare Agencies
- [10.04] "Direct Mail Primer," Robin Hood Foundation
- [06.04] "Communicating More with Less," Fundraising Day New York