Big Duck’s team of experts regularly offers workshops and trainings and speaks at conferences. Our topics are always focused on nonprofit communications. If you’d like to arrange a workshop or training, please contact us here. Where possible, the workshops listed below include links that will allow you to register directly through the organization hosting the event.
Brandraising™: One organization, many channels
February 10th, 2010, 12:00 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by
Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels fundraisers can use to cultivate, solicit and steward donor relationships.
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brandraising, capacity-building, positioning
10 Social Media Practices Your Nonprofit Should Know + Do
February 18, 2010, 2:00 a.m- 3:30 p.m.
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar, presented by
Farra Trompeter, that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.
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capacity-building, online, social media
Brandraising: One organization, many channels
February 25, 2010 2:00 p.m.
Brandraising weaves together best practices from for-profit strategic communications and the nonprofit sector to create a new model for effective nonprofit communications. It integrates vision and mission, brand development, new and old channels, the staff and board's role in communications, and more. This webinar, led by
Sarah Durham Principal and Founder of Big Duck, will explain the principles of brandraising and how people who work with nonprofit organizations can apply them to make their work more effective and a better use of organizational resources.
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brandraising, capacity-building, positioning
Intro to Social Media
March 24, 2010, 9:30 a.m.–12:30 p.m.
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. In this workshop,
Elizabeth Ricca, will highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy — including how to listen to "manage" your brand.
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capacity-building, online, positioning, social media
Brandraising: One organization, many channels
April 4, 2010, 1:30 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by
Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels fundraisers can use to cultivate, solicit and steward donor relationships.
(More)
brandraising, capacity-building, positioning
Brandraising: Critique
May 5, 2010, 9:30 a.m. -12:30 p.m.
Are your communications materials helping you raise money, conduct outreach, and establish your organization optimally? Based on
Sarah Durham's book, "Brandraising: How to Raise Money and Increase Visibility Through Smart Communications" (Jossey-Bass 2009) this workshop will give you a chance to get detailed feedback on your print, video and online communications.
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brandraising, capacity-building, messaging
Brandraising: One organization, many channels
June 11, 2010
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by
Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels fundraisers can use to cultivate, solicit and steward donor relationships.
(More)
brandraising, capacity-building, positioning
Past Workshops
2010
2009
- [12.02.09] "Developing Marketing and Outreach Campaigns" the Support Center for Nonprofit Management, Sarah Durham
- [11.18.09] "Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns" New York 501 Tech Club, Farra Trompeter
- [11.13.09] "Positioning and Personality: How Nonprofits Build Strategic Brands" Columbia University, School of Continuing Education, Sarah Durham
- [11.04.09] "Connecting with Your Donors and Prospects Online"the Support Center for Nonprofit Management, Farra Trompeter
- [09.29.09] "Communications Materials Review Session" New York Society of Association Executives, Sarah Durham
- [09.16.09] "Intro to Social Media and Web 2.0" New Jersey Health Initiatives
- [08.19.09] "Best Practices in Social Media" NeighborWorks America - Chicago Training Institute
- [08.18.09] "Relationships 2.0 and Online Fundraising," NeighborWorks America - Chicago Training Institute
- [08.06.09] "Intro to Social Media," Support Center for Nonprofit Management, Elizabeth Ricca
- [07.10.09] "Your website as an experience of your brand," Support Center for Nonprofit Management, Farra Trompeter
- [06.12.09] "Helping Donors Connect Online," Association of Fundraising Professionals, Sarah Durham and Farra Trompeter
- [06.05.09] "Developing Outreach and Marketing Campaigns," Support Center for Nonprofit Management, Sarah Durham
- [05.29.09] "Rolling Up Our Sleeves: Transforming Management Assistance in Today's Market," Support Center for Nonprofit Management,Sarah Durham
- [05.15.09] "Integrated Storytelling," Support Center for Nonprofit Management, Farra Trompeter
- [04.28.09] "Why the Donate Button Isn't Enough," Nonprofit Technology Network, Farra Trompeter
- [04.27.09] "Your Website as an Experience of Your Brand," Nonprofit Technology Network, Farra Trompeter
- [04.27.09] "Integrating Online and Offline Communications," Nonprofit Technology Network, Sarah Durham
- [03.19.09] "An Introduction to Raising Money Online," Baruch College School of Public Affairs, Farra Trompeter
- [02.25.09] ""Managing" Your Brand in Social Media," The Association of Fundraising Professionals, Farra Trompeter
- [02.20.09] "Raising Money Online," Support Center for Nonprofit Management, Farra Trompeter
- [02.06.09] "Creative Alternatives to Direct Mail," Support Center for Nonprofit Management, Sarah Durham
- [01.22.09] "Smart Brand Refinement," Support Center for Nonprofit Management, Sarah Durham
2008
- [12.10.08] "Integrated Storytelling," New Jersey Health Initiatives – Robert Wood Johnson Foundation, Farra Trompeter
- [12.05.08] "Creative Vendors: finding and working with them," Support Center for Nonprofit Management, Sarah Durham and Elizabeth Ricca
- [11.21.08] "Integrated Storytelling," AFP Philanthropy Day, Long Island, Farra Trompeter
- [11.12.08] "Intro to Online Fundraising," Support Center for Nonprofit Management, Farra Trompeter
- [10.27.08] "Redeveloping your Mission Statement," Support Center for Nonprofit Management, Sarah Durham
- [10.17.08] "Developing Outreach and Marketing Campaigns," Support Center for Nonprofit Management, Sarah Durham
- [10.16.08] "Integrated Storytelling," Support Center for Nonprofit Management, Farra Trompeter
- [09.26.08] "Trends, Tools, Tips, and Tricks: An Introduction to Raising Money Online," Associated Grant Makers, Farra Trompeter
- [09.19.08] "Writing for the Web," Support Center for Nonprofit Management, Farra Trompeter
- [08.16.08] "Intro to Social Networking" Craigslist Foundation Nonprofit Bootcamp, Farra Trompeter
- [07.15.08] "Writing for the Web," Greenwich Village-Chelsea Chamber of Commerce, Farra Trompeter
- [07.09.08] "An Introduction to Raising Money Online," Support Center for Nonprofit Management, Farra Trompeter
- [07.02.08] "Online Fundraising, Harnessing technology to build and maintain relationships," Center for Nonprofit Success, Fundraising Summit, Farra Trompeter
- [06.13.08] "Integrated Storytelling," AFP, Fundraising Day New York, Sarah Durham and Farra Trompeter
- [06.10.08] "Creative Alternatives to Direct Mail Strategies," Support Center fo Nonprofit Management, Sarah Durham
- [05.28.08] "If You Optimize It, They Will Come: SEO best practices for fundraisers," FundRaising Success, Farra Trompeter
- [05.06.08] "Branding, Communicating, and Facilities Planning: Putting Your Best Face Forward," Federation of Protestant Welfare Agencies 2008 Annual Conference, Farra Trompeter
- [04.22.08] "Trends, Tools, Tips, and Tricks: An Introduction to Raising Money Online," Support Center for Nonprofit Management, Farra Trompeter
- [04.04.08] "Smart Brand Refinement: How to Update Your Brand Wisely," Support Center for Nonprofit Management, Sarah Durham
- [04.01.08] "Using E-mail to Raise Money and Build Relationships- Advanced," GIFT (Grassroots Institute for Fundraising Training), Farra Trompeter
- [03.31.08] "Firing Up Your Online List," Women Who Tech: A TeleSummit for Women in Technology, Farra Trompeter
- [03.26.08] "Consulting Day for New York City's Nonprofit Community," Baruch College School of Public Affairs, Farra Trompeter
- [03.26.08] "Using E-mail to Raise Money and Build Relationships- Beginner," GIFT (Grassroots Institute for Fundraising Training), Farra Trompeter
- [03.25.08] "Writing for the Web," Greenwich Village— Chelsea Chamber of Commerce, Farra Trompeter
- [03.24.08] "Web 2.0 Your Business," Manhattan Chamber of Commerce Lesbian, Gay, Bisexual and Transgender (LGBT) Business Committee, Farra Trompeter
- [03.21.08] "E-Advocacy: Mission over Membership," NTEN— Nonprofit Technology Conference, Farra Trompeter
- [03.20.08] Lunch roundtable: "Interactive Annual Reports," NTEN— Nonprofit Technology Conference, Farra Trompeter
- [03.20.08] Breakfast roundtable: "Integrated Story-Telling— Combining Online and Offline Approaches," NTEN— Nonprofit Technology Conference, Farra Trompeter
- [03.14.08] "Annual Reports with Big Impact," Support Center for Nonprofit Management, Sarah Durham
- [01.29.08] "Executive Leadership Fellows Branding Training," United Way of New York City, Sarah Durham
2007
- [12.11.07] "Smart Brand Refinement: How to Update Your Brand Wisely," Support Center for Nonprofit Management, Sarah Durham
- [11.27.07] "Making Websites Work for You - Ways You Can Tell Your Story Online," AFP Massachusetts, Farra Trompeter
- [11.01.07] "Annual Reports 2.0 - A Fresh Approach to an Old Communications Standby," The Communications Network, Farra Trompeter
- [10.24.07] "Writing for the Web," Associated Grant Makers of Massachusetts, Farra Trompeter
- [10.23.07] "Branding as a Competitive Advantage," Caregivers and Professional Partnership (CAPP) at Mount Sinai, Sarah Durham
- [10.12.07] "Trends, Tools, Tips and Tricks to Raise Money Online," Support Center for Nonprofit Management, Farra Trompeter
- [10.04.07] "Branding for Bigger Gifts," AFP Eastern Oklahoma, Sarah Durham
- [10.04.07] "Annual Reports with Big Impact," AFP Eastern Oklahoma, Sarah Durham
- 10.02.07] "Creative Alternatives to Traditional Direct Mail," Support Center for Nonprofit Management, Sarah Durham
- [09.18.07] "Strategies, Tools, and Tactics for Building Online Relationships," Council on Foundations Fall Conference for Community Foundations, Farra Trompeter
- [06.27.07] "Annual Reports with Big Impact," Support Center for Nonprofit Management, Sarah Durham
- [06.14.07] "Brand Building in a Competitive Marketplace," AFP's Fundraising Day, New York 2007, Sarah Durham
- [05.23.07] "Using E-mail to Raise Money and Build Relationships-Intermediate," GIFT (Grassroots Institute for Fundraising Training), Farra Trompeter
- [05.16.07] "Using E-mail to Raise Money and Build Relationships-Beginner," GIFT (Grassroots Institute for Fundraising Training), Farra Trompeter
- [03.29.07] "Branding for Bigger Gifts," Support Center for Nonprofit Management, Sarah Durham
- [02.08.07] "Annual Reports with Big Impact," Support Center for Nonprofit Management, Sarah Durham
- [01.25.07] "The Communications Toolkit," Association of Fundraising Professionals, Sarah Durham
2006
- [11.09.06] "Branding for Bigger Gifts," AFP Connecticut Philanthropy Day, Sarah Durham
- [10.12.06] "Creative Alternatives to Traditional Direct Mail," Support Center for Nonprofit Management, Sarah Durham
- [09.20.06] SmartComm: First Ever Series for Nonprofits Devoted Solely to Communications and Marketing. The series kicks off with "Annual Reports with Big Impact", a lunchtime lecture/panel discussion on creating innovative annual reports that build credibility, differentiate, and raise money on limited budgets. Hosted by Big Duck.
- [07.14.06] "Creating Awareness through Press: Media training know-how," Parent Project Muscular Dystrophy 2006 Annual Conference, Sarah Durham
- [06.23.06] "Branding for Bigger Gifts" at AFP's Fundraising Day New York 2006, Sarah Durham
- [06.13.06] "Design As A Competitive Advantage," 2006 Cause Marketing Forum Conference, Sarah Durham
- [05.11.06] "Communicating More with Less," Federation of Protestant Welfare Agencies, Sarah Durham
- [05.09.06] "Communicating More With Less," New York Junior League Conference on Volunteerism, Sarah Durham
2005
- [11.05] "Taming Your Wild and Wooly Website: a Critique," APF MA 2005 Conference on Philanthropy, Sarah Durham
- [11.17.05] "Direct mail that breaks the mold and raises more money," AFP Connecticut Philanthropy Day 2005, Sarah Durham
- [10.26.05] "Communicating More with Less," AFP Washington DC Philanthropy Day 2005, Sarah Durham
- [07.05] "Website Planning," Federation of Welfare Protestant Agencies, Sarah Durham
2004
- [11.04] "Communicating More with Less," Fundraising Day Connecticut
- [11.04] "Integrating the web with your brand, programs, and fundraising," Echoing Green
- [10.26.04] "Can you send me more information? A primer on how to get your image and messages together despite limited resources," Federation of Protestant Welfare Agencies
- [10.04] "Direct Mail Primer," Robin Hood Foundation
- [06.04] "Communicating More with Less," Fundraising Day New York