Workshops: New York
Wednesday, July 11, 2012 | New York, NY
Making Your Website an Easier Read; How to Write for the Web
Be honest: How closely would you read the copy on your website if it weren’t your website? As challenging as it is to get people to visit your site, it’s even more difficult to get them to spend some quality time on it once they’re there. This workshop will explore how people “read” on the web (spoiler alert: it’s different from how they read books), and also how to present information in a way...
Tuesday, July 24, 2012 | New York, NY
The Creative Process Behind a Nonprofit Brand: The path to great logos and taglines
In this workshop, Big Duck's Design Director Sonny Mui and Director of Copywriting Dan Gunderman will take you through some nonprofit brands that shine and some that don't. They'll take you on a behind-the-scenes tour of the creative process from a couple of recent nonprofit brand updates. Then, in the second half of the workshop, they'll (gently) talk through what your current brand is...
Friday, October 26, 2012 | New York, NY
Digital Fundraising Strategies for Arts Orgs
Are you sitting back and waiting for patrons to come to your website to donate or do you have an online fundraising strategy? This session will show you how to make it easy and compelling for donors to support you online, and how to build relationships with donors through integrated campaigns. You will also hear a case study from the former communications and new media manager...
