Interested in a subject that’s nonprofit communications-related? Chances are one of the Ducks has presented on it!
Review the list below to see what workshops we’ve given on smart communications. In each instance our presentations are designed to offer tangible takeaways and give nonprofits the tools they need to reach their audiences effectively.
If you’d like to arrange a private workshop or training in the future, please contact us or learn more about our speaking.
Monday, May 14, 2012 | Online Workshop
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, (Jossey-Bass, 2010) this webinar will help you apply Brandraising concepts to improve your program's communications, and make sure they...
Wednesday, May 9, 2012 | New York, NY
Teens Like Brands: Do They Like Yours?
Sarah Durham, Brandraising expert and founder of Big Duck: Smart Communications for Nonprofits, will share how you can apply best-practices from the for-profit world and will show us how marketing and branding effectively can be the key to your organization's success.Based on her book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications," this...
Wednesday, May 9, 2012 | New Orleans, LA
How to Create a Social Media Strategy for Your Organization
Nonprofit organizations use a number of online communications strategies (websites, social media, email, etc.) to increase visibility, shift attitudes, generate revenue, and engage various audiences. This hands-on course provides an overview of the different tools and techniques nonprofit managers can use to support missions and build relationships with constituents. Together, we will examine...
Friday, May 4, 2012 | Online Workshop
Digital Rural Advocacy Grant Program and Webinar
On May 4 from 3 to 4 p.m. EST, IEI will host a webinar to launch a new grant opportunity for rural advocacy organizations to apply digital tools. With resources from the Kellogg Foundation, the Institute for Emerging Issues is partnering with the Center for Rural Strategies, MDC, and the Network Impact, to create the Digital Rural Advocacy Grant Program.The program will award a total...
Wednesday, April 25, 2012 | Brooklyn, NY
Nonprofit Social Media Strategy
DescriptionNonprofit organizations use a number of online communications strategies (social media, websites, email, etc.) to increase visibility, shift attitudes, raise money, and engage their community. This full-day hands-on training provides an overview of the different social media strategies and tools you can use to support your organization’s mission and build relationships with...
Wednesday, April 25, 2012 | New York, NY
Drive Sustainable Fundraising Growth
At this seminar, learn how your organization can drive sustainable fundraising growth through an integrated multi-channel approach, we'll discuss how you can:Implement tactics to grow your prospect fileImprove the success of your email campaignsExpand your reach with social media campaignsIntegrate programs with direct mail for improved responseImplement & grow a successful monthly giving...
Tuesday, April 24, 2012 | New York, NY
Brandraising for Your Organization
Based on Sarah Durham's book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, this seminar will challenge you to think about what’s unique about your organization and why people should be interested in supporting your cause. You’ll hear about ways to create a compelling message that expresses the personality of your organization, attracts members or clients,...
Tuesday, April 3, 2012 | San Francisco, CA
Marketing & Fundraising Meet & Greet
Escape from the enemies of marketing and fundraising productivity (including the email death spiral) and regain your strategic senses in this refreshing networking session. You'll have the opportunity to brainstorm with your nonprofit marketing and fundraising colleagues on staying productive, on task, and energized despite the detritus of the day to day.Come prepared to share your tips, bare...
Tuesday, April 3, 2012 | San Francisco, CA
Is It Time to Redesign Your Website? How to Tell and How to Fix It
When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We'...
Monday, April 2, 2012 | San Francisco, CA
Multichannel Fundraising Strategies and Tactics
Reaching your donors and activists where they are -- Multichannel Fundraising Strategies and TacticsWith more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? In this workshop, Farra Trompeter, Vice President of Big Duck and Susan Gordon from...
Wednesday, March 28, 2012 | Online Workshop
Webinar: Social Media for Nonprofit CEO's
Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube--what's an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know...
Sunday, March 25, 2012 | Las Vegas, NV
The Power of Social Media
Social media can be a powerful tool if used correctly. How can we as individuals, organizations and lay leaders rally our community to get involved and take action? Is it enough to tweet, update statues and photos or is there a more effective way to get a message out? Join us as we delve into the complexities of Social Media and how it has changed the way our community learns about...
Thursday, March 22, 2012 | Brooklyn, NY
Bagels at Big Duck: Multichannel Fundraising, Strategies to Engage Donors
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this workshop, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration...
Wednesday, February 29, 2012 | New York, NY
Marketing and Communications Panel
Please join CRE on Wednesday, February 29 at 6:00 p.m. as we host a panel of marketing and communications experts who can give you the information and advice you need to improve marketing and communications at your nonprofit. Sarah Durham of Big Duck, Doug Gould of Douglas Gould and Company, and Rob Acton of the Taproot Foundation will present on a variety of marketing and communications...
Tuesday, February 28, 2012 | Brooklyn
Bagels at Big Duck: Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, (Jossey-Bass, 2010) this workshop will help you apply Brandraising concepts to improve your program's communications, and make sure they...
Thursday, February 16, 2012 | Brooklyn, NY
Bagels at Big Duck: Social Media for Nonprofit CEOs
Due to popular demand, we are holding a second workshop on Social Media for Nonprofit CEOs. If you missed the first date, here is another chance to learn strategies on how your organization can leverage social media.Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on...
Monday, January 30, 2012 | New York, NY
Social media for Nonprofit CEOs
With the rise of social media (e.g. Facebook, Twitter, YouTube, LinkedIn etc.) many nonprofits are exploring new ways of fundraising, advocating, and conducting outreach online. This session will help participants understand how effective multi-channel online communications work. Our emphasis won't be on technical 'how tos', but rather strategies, with particular emphasis on the question of...
Wednesday, January 25, 2012 | New York, NY
Brandraising: Raise Visibility and Money Through Smart Communications
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, (Jossey-Bass, 2010) this workshop will help you apply Brandraising concepts to improve your program's communications, and make sure they...
Wednesday, January 25, 2012 | Brooklyn, NY
Bagels at Big Duck: Social Media for Nonprofit CEOs
Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube--what's an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know...
Wednesday, January 11, 2012 | New York, NY
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, (Jossey-Bass, 2010) this workshop will help you apply Brandraising concepts to improve your program's communications, and make sure they...
Wednesday, December 14, 2011 | Washington, DC
How to Create a Social Media Strategy for Your Organization
Nonprofit organizations use a number of online communications strategies (websites, social media, email, etc.) to increase visibility, shift attitudes, generate revenue, and engage various audiences. This hands-on course provides an overview of the different tools and techniques nonprofit managers can use to support missions and build relationships with constituents. Together, we will examine...
Thursday, December 8, 2011 | Online Workshop
Talking Turkey on RFPs
Should you or shouldn't you respond to the RFP (Request for Proposal) you just received? How do you decide? Sometimes it's like playing the lottery: you come up with a number and hope you guessed right. More often than not, you waste your time and never find out why you didn't win or who did. If any of this sounds familiar, join Ilise Benun of Marketing Mentor and Sarah Durham, principal of NY-...
Saturday, November 19, 2011 | New York, NY
Communications Entrepreneurship panel
Each year, the Student Affairs Committee of the New York Women in Communications Foundation organizes a full-day, career conference that brings together more than 300 undergraduate and graduate students with highly accomplished professionals such as you. The conference shines a spotlight on the many career paths and opportunities in communications, using panel discussions, networking and keynote...
Thursday, November 10, 2011 | Cromwell, CT
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will help you apply Brandraising concepts to improve your program's communications, and make sure they...
Wednesday, November 9, 2011 | New York, NY
Digital Fundraising Tools
Let's face it, we could all use a little bit more money. Whether it's to make new programs or projects possible or replace funds that have been cut or re-allocated during the recession, having a flush budget just makes things run better. This month we'll be taking a look at some of the digital fundraising tools available to help us leverage our online communities for development, as well as a few...
Wednesday, November 9, 2011 | Online Workshop
Multi-Channel Fundraising: Strategies to Engage Donors Through Integrated Campaigns
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike.So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.)In this online seminar, we will share a case study and suggest ways you can build stronger campaigns by taking...
Wednesday, November 9, 2011 | New York, NY
Synagogue Seminar: Brandraising Jewishly
For synagogue executive directors, clergy, and other leaders and professionals who are responsible for synagogue communication and outreachBased on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications," this seminar will challenge you to think about what’s unique about your synagogue and why someone should be interested in joining your...
Thursday, November 3, 2011 | Morristown, NJ
Social Media for Nonprofit CEOs
With the rise of social media (e.g. Facebook, Twitter, YouTube, LinkedIn etc.) many nonprofits are exploring new ways of fundraising, advocating, and conducting outreach online. This workshop will help participants understand how effective multi-channel online communications work, using examples from health industry nonprofits and more. Our emphasis won't be on technical 'how tos', but rather...
Monday, October 24, 2011 | Online Workshop
Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across...
Monday, October 3, 2011 | Washington, DC
Miss Manners: Online Communication Etiquette
Once you have established an online presence and figured out which social media tools are best for you and your nonprofit, how well are you minding your p’s and q’s? Are your manners online as good as good as they are offline? In this session, facilitated by Sarah Durham Principal & Founder of Big Duck, participants will be surprised to see how their behavior might be offending their...
Tuesday, September 20, 2011 | New York, NY
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will help you apply Brandraising concepts to improve your program's communications, and make sure they...
Thursday, September 15, 2011 | Brooklyn, NY
Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this webinar we will suggest ways you can build stronger campaigns by taking inspiration from your brand, and...
Monday, September 12, 2011 | Jerusalem, Israel
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice?The Shalem Center, Jerusalem Web Professionals, J-Town Productions, Ltd. and UBank cordially invite you to "Brandraising: How to Raise Money and Increase Visibility through Smart Communications."This session will help you apply Brandraising concepts to...
Wednesday, August 24, 2011 | New York, NY
Google+ Quickfire
Who is Coming?The Future of Jewish Nonprofit Summit is a polar opposite to your typical overcrowded, loud and ineffective conference. We keep it to a closed circle of in-the-know attendees and provide them with a casual, content-rich and personal environment. Our objective is to cultivate substantive and concrete dialogue between a select group of decision makers and help make things happen.What...
Thursday, August 4, 2011 | New York, NY
Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
Register now to join us on Thursday, August 4 at NYU’s Kimmel Auditorium—hurry, as there are a limited number of discount tickets available.Enjoy keynote from Idealist.org Founder and Executive Director Ami Dar and Reddit Co-Founder Alexis Ohanian, workshops with Amy Sample Ward, Farra Trompeter, Debra Askanase, and George Weiner, and a host of other great speakers, including Darian Rodriguez...
Thursday, July 21, 2011 | National Harbor, MD
Miss Manners: Online Communication Etiquette
Once you have established an online presence and figured out which social media tools are best for you and your nonprofit, how well are you minding your p’s and q’s? Are your manners online as good as good as they are offline? In this session, facilitated by Sarah Durham Principal & Founder of Big Duck, participants will be surprised to see how their behavior might be offending their...
Tuesday, July 12, 2011 | Online Workshop
Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers
Learn some easy and affordable ways to get to know your target audiences better.Can’t make this time? No worries! You'll get access to the recording for two weeks after the live event when you register now.It's tough to be a good nonprofit marketer or fundraiser if you don't really know the people you are trying to reach, whether they are potential program participants, volunteers, advocates, or...
Wednesday, June 29, 2011 | Online Workshop
Brandraising
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed...
Wednesday, June 15, 2011 | Princeton, NJ
Social Media for Nonprofit CEOs
With the rise of social media (e.g. Facebook, Twitter, YouTube, LinkedIn etc.) many nonprofits are exploring new ways of fundraising, advocating, and conducting outreach online. This workshop will help participants understand how effective multi-channel online communications work, using examples from health industry nonprofits and more. Our emphasis won't be on technical 'how tos', but...
Monday, June 13, 2011 | New York,, NY
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will help you apply Brandraising concepts to improve your program's communications, and make sure they...
Friday, June 10, 2011 | New York, NY
Unlocking the Secrets of Integrated Fundraising
Donors are supporting nonprofits through multiple channels – mail, phone, email, website, events, social media, and more – but how do you create a truly integrated campaign? To be successful today, nonprofits must augment their offline programs with technology to connect with donors and prospects. Hear from three experts who will share their successes for creative, effective integration....
Thursday, June 9, 2011 | St. Paul, MN
Brandraising: Fundraising focused on marketing, branding, and communications
As you expand the tools you use to communicate online and off, you need to ensure that your organization is speaking effectively, with one voice. Join MCN and widely acclaimed author, trainer, and communicator Sarah Durham from NYC-based Big Duck to explore strategies for effective brandraising.Based on Sarah Durham's book Brandraising: How to Raise Money and Increase Visibility through Smart...
Wednesday, May 25, 2011 | Lawrenceville, NJ
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve...
Tuesday, May 24, 2011 | Online Workshop
Multi-channel campaigns: Ways your brand can help you raise more funds and awareness
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this webinar we will suggest ways you can build stronger campaigns by taking inspiration from your brand, and...
Friday, May 20, 2011 | Brooklyn, NY
Grassroots Fundraising and Social Media
With all the new technology out there, organizations have more ways then ever to reach donors online. With the recent rise of social media (e.g. Facebook, Twitter, YouTube, etc.), it can be easy to jump into using ‘new’ tools when there is still plenty of opportunity to maximize ‘old’ ones like your website and email. This workshop will help participants sort through all the different channels...
Wednesday, May 18, 2011 | New York
Brandraising
Clergy, Directors of Education, Lay Leaders, and teachers all help set and steer their organization's communications materials, speak on its behalf, and manage all sorts of perceptions and misperceptions. But most have no formal training in communications or marketing. Along the way, key communications elements like your Jewish Education Program's identity and the tools and technologies it uses...
Wednesday, May 18, 2011 | New York, NY
Brandraising Associations
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising,...
Tuesday, May 17, 2011 | Online Workshop
Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this webinar we will suggest ways you can build stronger campaigns by taking inspiration from your brand, and...
Thursday, May 12, 2011 | Online Workshop
Brandraising
Fundraisers are front-line communicators in most organizations. They help set and steer the organization's communications materials, speak on its behalf, and manage all sorts of perceptions and misperceptions that donors and prospects have. But most fundraisers don't fully embrace this aspect of their role. In the quest for support, key communications elements like the organization's branding,...
Wednesday, April 27, 2011 | New York, NY
Social Media for Social Good
Facebook? Twitter? YouTube? Foursquare? With so many channels, it can be hard to know where to start or if you're doing it well. Social media has fundamentally shifted the way we communicate, personally and professionally. Join the Foundation Center for an engaging event on the strategies and tactics that make social media an effective way to activate your community, and the results you can...
Tuesday, April 12, 2011 | East Orange, NJ
Social Media 101
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. In this workshop, Elizabeth Ricca and Jenna Silverman, will highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy — including how to listen to "manage" your...
Saturday, April 9, 2011 | Brooklyn, NY
Brandraising Through Social Media
More and more organizations are trying to figure out how to use social media to increase visibility, raise awareness, and generate support. This workshop will focus on how you can use social media to shape the experience of your brand identity through key concepts of positioning and personality and how to "manage" your brand in online conversations and communities. We will also look at some of...
Friday, April 8, 2011 | New York, NY
Making Social Media Work For You
This interactive panel discussion is designed for volunteer professionals who want to learn more about using social media tools to engage volunteers. Learn how to maximize the social media platforms you are already using and find out about the latest social networking tools and how they can enhance your organization’s online presence. Panelists will focus on: Why organizations use social...
Wednesday, March 30, 2011 | Las Vegas, NV
Brandraising
Rabbis, executive directors and fundraisers all help set and steer their organization's communications materials, speak on its behalf, and manage all sorts of perceptions and misperceptions. But most have no formal training in communications or marketing. Along the way, key communications elements like an organization's identity, the tools and technologies it uses to build relationships with...
Sunday, March 27, 2011 | Philadelphia, PA
What’s Your Story?
Following our keynote, here’s your opportunity to examine how you tell your foundation or family’s story. Using branding and communications techniques, this interactive session will take you through exercises to understand your position and personality as a funder, and craft the story you’re telling through your giving. Together, we'll explore how to use these tools to craft your messaging to...
Friday, March 25, 2011 | New York, NY
Brandraising: An Integrated Approach to Nonprofit Communications
Nonprofits must communicate effectively with clients, policymakers, and other key audiences in order to 'move the needle' and create social change, yet most nonprofit staff have limited experience with marketing or communications. Learn how to use research to inform communications strategies, the role and impact of branding, and how to leverage newer online tools and technologies
Friday, March 18, 2011 | Washington, DC
Mixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media
Who are you and how do you represent yourself online? As our personal and professional lives blend together, how can you shape your own brand online--and reconcile it with your organization's brand? As the communications landscape changes, every staff member serves as the organization's spokesperson--not just the executive director or board chair. How you and your colleagues use social media can...
Friday, March 18, 2011 | Washington, DC
Mixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media
Who are you and how do you represent yourself online? As our personal and professional lives blend together, how can you shape your own brand online--and reconcile it with your organization's brand? As the communications landscape changes, every staff member serves as the organization's spokesperson--not just the executive director or board chair. How you and your colleagues use social media can...
Thursday, March 17, 2011 | Online Workshop
Marketing Affinity Group
Sarah will be joining Nancy Schwartz, Katya Andresen, and Kivi Leroux Miller for a panel discussion about “The Nonprofit Marketing Balancing Act.” Who among you don’t have too much to do and too little time to do it? Let these three powerhouses guide you.
Tuesday, February 22, 2011 | Online Workshop
Brandraising Webinar Series
Big Duck will be hosting a three-part webinar series that’s sure to be even more exciting than the Pride & Prejudice miniseries that made Colin Firth famous. Well, it will at least be more practical. For three consecutive Tuesdays, we’ll be talking through some of the finer points of brandraising.
Brandraising: Getting started, and messaging
Tuesday, February 22, 2011, 2:00 p.m.- 3:30 p.m....
Friday, January 14, 2011 | New York, NY
Managing your personal and professional brand online
You. Your professional life. Your personal life. Social Media. It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, we'll explore such questions as:
:: How can you leverage the power of social media to build relationships with congregants, colleagues,...
Thursday, December 9, 2010 | St. Paul, MN
Fundraising 2.0 - Connecting with Your Donors Online
With all the new technology out there, organizations have more ways then ever to reach donors online. With the recent rise of social media (e.g. Facebook, Twitter, YouTube, etc.), it can be easy to jump into using ‘new’ tools when there is still plenty of opportunity to maximize ‘old’ ones like your website and email.
This workshop will help participants sort through all the different channels...
Wednesday, December 8, 2010 | New York, NY
Marketing to Older Youth
Although a high percentage of the city’s teens are dealing with issues such as violence or teen pregnancy, programs created to help find it hard to attract older teens. In this session we’ll hear from experts in the field and successful OST programs on what has and hasn’t worked for them. Providers will come away with ideas and resources they can use in their own programs.
This event is only...
Wednesday, December 8, 2010 | NTI National Harbor
How to Create a Social Media Strategy for Your Organization
Nonprofit organizations use a number of online communications strategies (websites, social media, email, etc.) to increase visibility, shift attitudes, generate revenue, and engage various audiences. This hands-on course provides an overview of the different tools and techniques nonprofit managers can use to support missions and build relationships with constituents. Together, we will examine...
Tuesday, November 16, 2010 | Online Workshop
Social Media: Transforming the Way Nonprofits Communicate
With all the new technology out there, organizations have more ways then ever to spread their message and reach people online--including innovative efforts to change behaviors. Farra Trompeter and Elizabeth Ricca will deliver a webinar--helping participants sort through the different channels out there by sharing examples from leading nonprofits, and suggesting ways to determine which tools will...
Wednesday, October 27, 2010 | New York, NY
Brandraising: An Integrated Approach to Nonprofit Communications
Nonprofits must communicate effectively with clients, policymakers, and other key audiences in order to 'move the needle' and create social change, yet most nonprofit staff have limited experience with marketing or communications. Learn how to use research to inform communications strategies, the role and impact of branding, and how to leverage newer online tools and technologies.
Wednesday, October 27, 2010 | Online Workshop
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising,...
Friday, October 22, 2010 | New York, NY
Using Social Media to Engage Alumni
This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen...
Friday, October 22, 2010 | Washington, DC
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and offline, and as staff member's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book, Brandraising: How to Raise Money and Increase Visibility through Smart Communications, (Jossey-Bass, 2010), this session, facilitated by Sarah Durham, will link vision, mission, branding, and beyond with a...
Thursday, October 21, 2010 | Online Workshop
Managing Your Personal and Professional Brand in Social Media
You. Your professional life. Your personal life. Social Media. It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, we'll explore such questions as:
How can you leverage the power of social media to build relationships with colleagues, clients, potential...
Wednesday, October 13, 2010 | New York, NY
Business Success
In partnership with noted consultant David C. Baker, the 2010 MYOB Conference presents a program packed with expert speakers who know first-hand the challenges design firms face; thought-provoking sessions to help you improve your bottom line; and the rare opportunity to network with other creative firm principals.
It’s 3 days of close-up, nuts-and-bolts problem solving combined with big-picture...
Friday, October 8, 2010 | Online Workshop
Managing Your Personal and Professional Brand in Social Media
Who are you and how do you represent yourself online? It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, Farra Trompeter will help you explore the big idea you want associated with your own brand and how can you shape that online. As the communications...
Tuesday, October 5, 2010 | Online Workshop
Brandraising: Digging out of the trenches of daily communications
Are you so busy with your day-to-day tasks that you haven’t stopped to take the time to look at the bigger picture? It’s time to get out of the trenches- or, at least, make sure you’re digging effectively toward results. In the final part of the brandraising webinar series, Big Duck Principal + Founder Sarah Durham and VP of Strategy and Client Relationships Farra Trompeter will explain how to...
Tuesday, September 28, 2010 | Online Workshop
Brandraising: Visual work through a strategic lens
Thinking about a new logo or designing a new website? Before you put pen to paper, have you thought about how it should reflect the tone and style of your organization? In the second of this three-part webinar series, Big Duck Principal + Founder Sarah Durham and Design Director Sonny Mui will discuss how to think strategically before you dive into a major redesign of your logo, website, or other...
Thursday, September 23, 2010 | Sarasota, FL
Brandraising
Fundraisers are front-line communicators in most organizations. They help set and steer the organization's communications materials, speak on its behalf, and manage all sorts of perceptions and misperceptions that donors and prospects have. But most fundraisers don't fully embrace this aspect of their role. In the quest for support, key communications elements like the organization's branding,...
Tuesday, September 21, 2010 | Online Workshop
Brandraising: Getting started, and messaging
Is your organization considering a rebrand? How do you know if it’s the right time, where to begin, or how to proceed? How do you approach it strategically and cost-effectively? This webinar, led by Big Duck’s Principal + Founder Sarah Durham and Director of Copywriting Dan Gunderman will give you an overview of what’s involved in an effective nonprofit branding process. In particular, we’ll...
Wednesday, September 15, 2010 | Online Workshop
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will link vision, mission, branding and beyond, with a particular focus on websites, social media, and...
Tuesday, August 24, 2010 | New York, NY
The Top Nonprofit Bloggers Tell It Like It Is
2010 New York Nonprofit Conference
The Top Nonprofit Bloggers Tell It Like It Is
Track: Industry Research Trends
Tuesday, August 24 - 10:15 a.m. to 11:30 a.m.
A panel of some of the nonprofits sector's best-known and most-influential bloggers will takes turns sharing their up-to-the-minute observations about nonprofit marketing, online fundraising, social media, and what's going well — and what's...
Tuesday, July 27, 2010 | Washington
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on...
Wednesday, July 14, 2010 | Online Workshop
NTEN Communications Roundtable
You ever have one of those moments where you thought, "Man, if I just had someone to compare notes with, my life would be easier!"? Well, welcome to your life, easier!
Once a month, NTEN hosts a call and online chat just for Communications Staff like you. You set the agenda, and we discuss exactly what's on your mind. You'll get the advice and support you need in your work. Better yet, you'll...
Wednesday, June 23, 2010 | Online Workshop
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on...
Friday, June 18, 2010 |
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising,...
Thursday, June 17, 2010 | Riverside, CA
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising,...
Wednesday, June 16, 2010 | San Francisco, CA
Brandraising
Fundraisers are front-line communicators in most organizations. They help set and steer the organization's communications materials, speak on its behalf, and manage all sorts of perceptions and misperceptions that donors and prospects have. But most fundraisers don't fully embrace this aspect of their role. In the quest for support, key communications elements like the organization's branding,...
Wednesday, June 16, 2010 | Online Workshop
NTEN Communications Roundtable
You ever have one of those moments where you thought, "Man, if I just had someone to compare notes with, my life would be easier!"? Well, welcome to your life, easier!
Once a month, NTEN hosts a call and online chat just for Communications Staff like you. You set the agenda, and we discuss exactly what's on your mind. You'll get the advice and support you need in your work. Better yet, you'll...
Tuesday, June 15, 2010 | New York, NY
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising,...
Friday, June 11, 2010 | New York, NY
Brandraising
Fundraisers are front-line communicators in most organizations. They help set and steer the organization's communications materials, speak on its behalf, and manage all sorts of perceptions and misperceptions that donors and prospects have. But most fundraisers don't fully embrace this aspect of their role. In the quest for support, key communications elements like the organization's branding,...
Saturday, May 22, 2010 | Online Workshop
Personal Branding: Using Online Tools to Network
It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, how can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like? What is the big idea you want associated with your own brand and how can...
Friday, May 21, 2010 | Online Workshop
NTEN Communications Roundtable
You ever have one of those moments where you thought, "Man, if I just had someone to compare notes with, my life would be easier!"? Well, welcome to your life, easier!
Once a month, NTEN hosts a call and online chat just for Communications Staff like you. You set the agenda, and we discuss exactly what's on your mind. You'll get the advice and support you need in your work. Better yet, you'll...
Tuesday, May 18, 2010 | Online Workshop
Brandraising
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising,...
Tuesday, May 18, 2010 | Online Workshop
Roundtable echat: Bring the Brand
Bring the Brand! In this live roundtable echat, Sarah Durham will host a conversation where participants will learn about real life brand stories, lessons learned, and takeaway tips. Have your questions answered and hear from your peers in the field. Find out what organizations such as Masa Israel Journey, New York City Charter School Center, and Womens Sports Foundation did to rebrand their...
Wednesday, May 5, 2010 | New York
Brandraising: Critique
Are your communications materials helping you raise money, conduct outreach, and establish your organization optimally? Based on Sarah Durham's book, "Brandraising: How to Raise Money and Increase Visibility Through Smart Communications"(Jossey-Bass 2009) this workshop will give you a chance to get detailed feedback on your print, video and online communications. This session will be limited to...
Monday, April 26, 2010 | New York, NY
Personal Branding in Social Media
It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, how can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like? What is the big idea you want associated with your own brand and how can...
Thursday, April 15, 2010 | New York, NY
Social Networking: What’s It All About Anyway?
Not being followed on Twitter?
Not Friended on Facebook?
LinkedIn -- or LinkedOut?
YouTube -- WhoTube?
Are you feeling out of the loop in the bustling world of Social Media that your children and grandchildren, maybe even some of your friends, are so involved with? Well, help is here: this is your chance to 'get with the program' -- learn what they are, how they can be used for personal or...
Saturday, April 10, 2010 | Atlanta, GA
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on...
Wednesday, March 24, 2010 | New York, NY
Intro to Social Media
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. In this workshop, Elizabeth Ricca, will highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy — including how to listen to "manage" your brand.
Friday, March 19, 2010 | New York, NY
How NGOs can use Social Media
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important...
Wednesday, March 17, 2010 | New York, NY
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on...
Friday, March 12, 2010 | Miami, FL
Social Media: Transforming the Way Nonprofits Communicate
With all the new technology out there, organizations have more ways then ever to communicate and reach donors online. Farra Trompeter will deliver the keynote address at this conference--helping participants sort through the different channels out there by sharing examples from leading nonprofits, and suggesting ways to determine which tools will be most effective for them depending on their...
Thursday, March 11, 2010 | Miami, FL
My Converging Life: Managing Your Personal and Professional Brand in Social Media
As organizations are trying to figure out how to use social media, many of us are already using these tools ourselves. In this discussion, Farra Trompeter will ask participants where to draw the line between personal and professional lives for themselves, for staff, and for the organization as a whole? What are the branding challenges and how can we overcome them? How can we leverage the power...
Wednesday, March 10, 2010 | New York, NY
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on...
Tuesday, March 9, 2010 | Online Workshop
Integrating Your Online and Offline Marketing and Fundraising Campaigns
Like cats and dogs. That’s how many nonprofits treat their offline and online marketing and fundraising campaigns — as separate strategies that either can’t work together or are too much trouble to train to play nice. But research and practical experience show that when you integrate your online and offline communications — and take the multi-channel marketing approach — you get better results...
Sunday, March 7, 2010 | New York, NY
Social Media Bootcamp
As part of SMartCAMP, Farra Trompeter and several other leading social media and branding strategists will lead a small group workshop entitled Social Media Bootcamp. The workshop, which is limited to 20 participants broken up into groups of 5, will allow attendees to develop the foundations of a social media strategy or workshop an existing social media strategy in a small group setting with one...
Thursday, February 25, 2010 | Online Workshop
Brandraising: One organization, many channels
Brandraising weaves together best practices from for-profit strategic communications and the nonprofit sector to create a new model for effective nonprofit communications. It integrates vision and mission, brand development, new and old channels, the staff and board's role in communications, and more. This webinar, led by Sarah Durham Principal and Founder of Big Duck, will explain the...
Thursday, February 18, 2010 | Online Workshop
10 Social Media Practices Your Nonprofit Should Know + Do
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar presented by Farra Trompeter, that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.Takeaways:1. A new framework to approach online communications...
Tuesday, February 9, 2010 | New York, NY
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on...
Friday, February 5, 2010 | New York, NY
Brandraising: One organization, many channels
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on...
Tuesday, January 26, 2010 | New York, NY
Blogging 101
This workshop will help nonprofits think about the role of blogging in their organization and teach them to institutionalize blogging (i.e. set up the systems to do it regularly and well). It will also show how to integrate blogging into fundraising, friendraising, cultivation, advocacy and programs goals. Sarah will share a few examples of this from different types of organizations. She will...
Wednesday, December 2, 2009 | New York, NY
Developing Marketing and Outreach Campaigns
If you’re considering developing an outreach campaign to reach clients or create social change but are unsure where to begin, this workshop is designed to help. We will cover the basics of how to go about creating a campaign, including strategies for designing the process, budgeting, creative development, and more. This session, facilitated by Sarah Durham, will be most valuable for program...
Wednesday, November 18, 2009 | New York, NY
Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
With all the new technology out there, organizations have more ways then ever to reach donors online. Farra Trompeter will lead this discussion to help participants craft a strategy to raise money and attract new donors through integrated campaigns, understand the differences and uses of all the different channels and tools out there (including social media, email, websites, mobile, mail, etc.)...
Friday, November 13, 2009 | New York, NY
Positioning and Personality: How Nonprofits Build Strategic Brands
For years, businesses have invested in marketing and built their brands strategically- while nonprofits have been wary of the 'b' word. Increasingly, nonprofits are leveraging communications best practices such as Positioning and Personality to increase visibility and raise money- particularly during lean times. This workshop, facilitated by Sarah Durham will explore how nonprofits leverage best...
Wednesday, November 4, 2009 | New York, NY
Connecting with Your Donors and Prospects Online
With all the new technology out there, organizations have more ways then ever to reach donors online. This workshop, facilitated by Farra Trompeter, will help participants sort through all the different channels out there, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online...
Tuesday, September 29, 2009 |
Communications Materials Review Session
Get feedback on your marketing and communications materials from Sarah Durham in this hands-on workshop. Don't forget to bring your printed materials and print outs of anything you're doing online you'd like to get feedback on.
Wednesday, September 16, 2009 | Princeton, NJ
Intro to Social Media and Web 2.0
More and more organizations are trying to figure out how to use the Internet and social media to increase their organization's visibility, raise awareness for their issues, and even fundraise. Twitter... Facebook... LinkedIn... Delicious... With all the buzz about social networks and social media, it is hard to know where to start. In this workshop, we'll highlight the most popular social media...
Wednesday, August 19, 2009 | Chicago, IL
Best Practices in Social Media
Using a conceptual framework for understanding online communications opportunities, we'll examine different approaches to social media and look at a variety of examples from small/local nonprofits to major national organizations.Big Duck: Best Practices in Social MediaView more presentations from Farra Trompeter, Big Duck
Tuesday, August 18, 2009 | Chicago, IL
Relationships 2.0 and Online Fundraising
With all the new technology out there, organizations have more ways then ever to reach donors online. This workshop will help participants sort through all the different online channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and...
Thursday, August 6, 2009 | New York, NY
Intro to Social Media
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. We'll highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy — including how to listen to "manage" your brand.
Friday, July 10, 2009 | New York, NY
Your Website as an Experience of Your Brand
Many nonprofits invest in their logos and messaging, and strive to communicate their organization's brand consistently, with varying degrees of success. In this session, we'll use examples and case studies to examine how copywriting, design, structure, color, and more work together to communicate an organization's personality, positioning, and identity. We'll also suggest ways to make sure your...
Friday, June 12, 2009 | New York
Helping Donors Connect Online
Join Sarah Durham and Farra Trompeter at Fundraising Day New York where they will explore ways to help donors effectively find and connect with you online including search engine optimization, tracking mentions in blogs, surveying peer organizations’ online presence, and listening on community and social networking sites.
Friday, June 5, 2009 | New York
Developing Outreach and Marketing Campaigns
If you’re considering developing an outreach campaign to reach clients or create social change but are unsure where to begin, this workshop is designed to help. We will cover the basics of how to go about creating a campaign, including strategies for designing the process, budgeting, creative development, and more. This session will be most valuable for program directors and executive directors...
Friday, May 29, 2009 | New York, NY
Rolling Up Our Sleeves: Transforming Management Assistance in Today's Market
Join Sarah Durham as she speaks on a panel sponsored by NY Technical Assistance Providers. This event will focus on how agencies and consultants can weather the economic downturn. You'll hear from four panelists followed by a Q and A session with the panel.
If interested in attending, please contact Jamie Canton at the Support Center at 212-924-6744 x314.
Wednesday, May 20, 2009 |
Online Fundraising Group Intensive
Over the past decade, nonprofit organizations have been testing, refining and excelling in using the internet to attract donations. If your organization wants to learn how to take advantage of the increasing comfort level of donors to contribute online, this one-day intensive group session will help. Big Duck’s lead strategists will demonstrate how your organization can integrate your fundraising...
Friday, May 15, 2009 | New York, NY
Integrated Storytelling: Maximizing Online and Offline Communications
What do your donors think of your organization? How can you use various communications strategies to make an impression, stand out from the crowd, and keep the donor engaged? This workshop will explore the true meaning of 'channel integration.' We'll map out strategies and tactics you can use to ensure that your donors receive consistent messages online and off.
Thursday, May 14, 2009 |
Annual Reports Group Intensive
If your organization is thinking about producing its first annual report or is looking for ways to breathe new life into your reports of the past, this one-day intensive group session will help. This Intensive explores the target audiences, anticipated outcomes, and content that your organization should consider when producing a high-impact annual report. Participating organizations are...
Friday, May 8, 2009 | Bedford, NH
Relationships 2.0 and the State of Online Fundraising
A look at some of the most exciting examples of online fundraising from the past year and what it means for the future. While technology provides the tools that power online fundraising, successful campaigns are born out of great strategy and relationships. As communicating online gets easier and cheaper, organizations can look forward to developing more personalized appeals and tapping into...
Tuesday, April 28, 2009 | San Francisco, CA
Why The Donate Button Isn't Enough: Designing program-centric appeals online
The Donate Button assumes your users are ready to give and just need to know where to go. What about your site visitors who are just browsing, or aren’t ready to commit to a lifelong relationship with your organization? Learn how to engage visitors, lead them to learn more and motivate them to move from gathering information to giving by attending this session on effectively developing contextual...
Monday, April 27, 2009 | San Francisco, CA
Your website as an experience of your brand
Many nonprofits invest in their logos and messaging, and strive to communicate their organization's brand consistently, with varying degrees of success. In this session, we'll use examples and case studies to examine how copywriting, design, structure, color, and more work together to communicate an organization's personality, positioning, and identity. We'll also suggest ways to make sure your...
Monday, April 27, 2009 | San Francisco, CA
Integrating Online and Offline Communications
Join Sarah Durham as she speaks on a panel discussing how to integrate online with offline communications and maximize results from your web site. You'll learn ways to integrate online and offline campaigns, tips for optimizing your website, and ways to attract and engage constituents.
Thursday, April 9, 2009 | New York, NY
Marketing and Outreach Campaign Group Intensive
If your organization wants to develop an outreach campaign to reach clients or create social change but is unsure where to begin, this one-day group intensive is designed to help. We’ll cover the basics of how to go about creating a campaign, including strategies for designing the process, budgeting, creative development, and more. Participating organizations will share experiences and review...
Tuesday, April 7, 2009 | New York, NY
Integrated Storytelling Group Intensive
If your organization is struggling to raise money and/or awareness for your mission, this one-day intensive will open your eyes to new approaches and help you rethink your communications. After learning how integrated storytelling works, participating organizations will map out strategies and tactics they can use to ensure their donors receive consistent messages online and off. At the end, you’...
Thursday, March 19, 2009 | New York, NY
An Introduction to Raising Money Online
Over the past decade, nonprofit organizations have been testing, refining and excelling in using the internet to attract donations. While other forms of revenue generation have been declining, revenue from online donations continues to grow. Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy (connecting...
Friday, February 27, 2009 | New York, NY
Individual Donor Communications Group Intensive
If your organization is new to individual donor fundraising and looking for an overview on donor communications, this one-day intensive group session will help. Big Duck’s lead strategists will provide an overview to the tools that are typically used to engage donors at various levels, in print, online, at events, and beyond. Participating organizations will also present their communications and...
Wednesday, February 25, 2009 | New York, NY
“Managing” Your Brand in Social Media
More and more organizations are trying to figure out how to use the Internet and social media to increase their organization's visibility, raise awareness for their issues, and even fundraise. This session will address the brand implications of these new tools.
We'll cover questions such as
Should we build a community site or connect with our audiences in the social networks they already...
Friday, February 20, 2009 | New York, NY
Raising Money Online
Over the past decade, nonprofit organizations have been testing and refining approaches to using the internet to attract donations. Other forms of revenue generation have been declining, revenue from online donations continues to grow. Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy (connecting email,...
Friday, February 6, 2009 | New York, NY
Creative Alternatives to Direct Mail
This workshop will focus on recent trends in direct mail and how many organizations are using unusual offers, formats and designs—not to mention email and other online tools—to help drive better results.
Thursday, January 22, 2009 | New York, NY
Smart Brand Refinement: How to Update Your Brand Wisely
As an organization expands and matures, the visual identity and messages it has been using may become out of date or obsolete. At the same time, many organizations have equity in some of these elements (name recognition, for instance). So how do you go about updating your organization's brand without throwing the baby out with the bathwater?
Thursday, January 8, 2009 | New York, NY
Individual Donor Communications Group Intensive
If your organization is new to individual donor fundraising and looking for an overview on donor communications, this one-day intensive group session will help. Big Duck’s lead strategists will provide an overview to the tools that are typically used to engage donors at various levels, in print, online, at events, and beyond. Participating organizations will also present their communications and...
Thursday, December 11, 2008 | New York, NY
Successful Branding: How to promote your organization and message
Does your organization have a branding strategy? Don’t know where to start? Need to improve what you have? Learn from a panel of marketing and communications experts on how your organization can improve its brand and communicate your message concisely and effectively.
To register for this event, email Danna Kulzer at dkulzer@adcouncil.org
Friday, December 5, 2008 | New York, NY
Creative Vendors: Finding and Working with Them
So you’re producing an annual report or newsletter and need to hire a photographer or find a printer? Or you are rebuilding your website and aren’t sure how to even begin finding a web developer? Wondering if you should hire freelance designers or an agency? This workshop outlines questions and issues to consider when researching creative vendors. We’ll also provide resources and encourage...
Friday, November 28, 2008 | Uniondale, NY
Trends, Tools, and Tips — An Introduction to Raising Money Online
Although other forms of revenue generation have been declining, online donations continue to grow. Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy and leverage the interactive platform of the Web to make personalized and compelling requests for support.
Wednesday, November 12, 2008 | New York, NY
Intro to Online Fundraising
Over the past decade, nonprofit organizations have been testing and refining approaches to using the internet to attract donations. While other forms of revenue generation have been declining, revenue from online donations continues to grow. Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy (connecting...
Thursday, October 30, 2008 | New York, NY
Social Networking: Is it for your organization?
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. We'll highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy--including how to listen to "manage" your brand.
Thursday, October 30, 2008 | New York, NY
Smart Brand Refinement: How to Update Your Brand Wisely
As an organization expands and matures, the visual identity and messages it has been using may become out of date or obsolete. At the same time, many organizations have equity in some of these elements (name recognition, for instance). So how do you go about updating your organization's brand without throwing the baby out with the bathwater?
Monday, October 27, 2008 | New York, NY
Redeveloping Your Mission Statement
This workshop is for organizations that are clear about their mission (for instance, those who’ve recently conducted strategic planning), but are struggling to clearly articulate what they do and express its value in writing. Participants will discuss a range of styles for mission statement language, and do some hands-on work refining their own. This workshop is designed for senior staff people...
Friday, October 17, 2008 | New York, NY
Developing Outreach and Marketing Campaigns
If you’re considering developing an outreach campaign to reach clients or create social change but are unsure where to begin, this workshop is designed to help. We will cover the basics of how to go about creating a campaign, including strategies for designing the process, budgeting, creative development, and more. This session will be most valuable for program directors and executive directors...
Thursday, October 16, 2008 | New York, NY
Integrated Storytelling: Maximizing Online and Offline Communications
Want to dig deeper into the art of storytelling? Wondering how to blend social media with traditional outreach methods like direct mail? Participants attending this workshop will explore the elements of a good story, review examples, and discuss a process for developing stories and choosing appropriate outreach channels.
Friday, September 26, 2008 | Boston, MA
Trends, Tools, Tips, and Tricks: An Introduction to Raising Money Online
An online presence consists of much more than a "Donate Now" button on your website. With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters. You can now use technology to run special events, promote a planned giving program, recruit and retain...
Friday, September 19, 2008 | New York, NY
Writing for the Web
It’s not enough to get people to visit your website, you’ve got to get them to stay. One major strategy to engage site visitors is to provide them with the information they are looking for in a way that is easy for them to use and understand. Participants who attend this workshop will learn how people ‘read’ on the Web. We’ll also explore the art of writing for the web, while discussing...
Saturday, August 16, 2008 | New York, NY
Social Networking: Is it for your organization?
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. In this session, we'll highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy. We'll also look at nonprofits who've built their own social networks and expanded...
Tuesday, July 15, 2008 | New York, NY
Fundraising Campaign Materials: Creating Tools to Inspire Major Gifts
Getting ready to launch a capital, endowment, or other major fundraising campaign? Wondering what materials you’ll need to make an effective case to prospective donors? This workshop will explore these issues and more, including how to distinguish a special fundraising ‘ask’ from general operating support with existing donors.
This workshop is most appropriate for those planning large fundraising...
Tuesday, July 15, 2008 | New York, NY
Writing for the Web
Wonder if you're reaching your online audiences? Check out Big Duck's workshop at the Greenwich Village-Chelsea Chamber of Commerce Not-for-Profit Breakfast Series for 'best practices' in developing engaging, effective web copy.
Wednesday, July 9, 2008 | New York, NY
Trends, Tools, Tips, and Tricks: An Introduction to Raising Money Online
Over the past decade, nonprofit organizations have been testing, refining, and excelling in using the internet to attract donations. Although other forms of revenue generation have been declining, online donations continue to grow. Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy (connecting email,...
Wednesday, July 2, 2008 | New York, NY
Online fundraising: harnessing technology to build and maintain relationships
An online presence consists of much more than a "Donate Now" button on your website. With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters. You can now use technology to run special events, promote a planned giving program, recruit and retain...
Friday, June 13, 2008 | New York, NY
Integrated Storytelling: Blurring the Lines between Online and Offline Communications
What do your donors think of your organization? How can you use various communications strategies to make an impression, stand out from the crowd, and keep the donor engaged? This workshop will explore the true meaning of 'channel integration'. We'll map out strategies and tactics you can use to ensure that your donors receive consistent messages online and off.
Tuesday, June 10, 2008 | New York, NY
Creative Alternatives to Direct Mail Strategies
Using email, web banners, and unique direct-mail pieces can increase the overall success of your appeal. This workshop explores ways to integrate your online and offline appeals and provides examples of successful campaigns.
Wednesday, May 28, 2008 | Online Workshop
If You Optimize It, They Will Come: SEO best practices for fundraisers
For fundraisers, getting serious about and implementing search engine optimization and search engine marketing practices is a win-win situation. Not only will your organization get seen on search results pages (think Google, Yahoo and MSN), it’s a surprisingly easy, economical way to boost qualified traffic to your Web site.
Monday, May 19, 2008 | New York, NY
Creating for the Common Good
Working together, designers and socially responsible organizations can help raise money and awareness. In this week-long intensive seminar, print, web, and motion designers work on a simulated New York City nonprofit communications challenge to develop prototype graphic solutions with resonance. Intended for students with a working knowledge of drawing, image manipulation, and page layout...
Friday, May 16, 2008 | New York, NY
Branding, Communicating, & Facilities Planning: Putting Your Best Face Forward
Is your organization putting its best face forward? How do clients, members of your community, funders, and other stakeholders perceive your organization? For example, does your organization convey inclusiveness? Or do you communicate values of high-quality customer services? Poor service delivery, inappropriate interpersonal dynamics, or a disorganized, unwelcoming, unattractive, or...
Tuesday, April 22, 2008 | New York, NY
Trends, Tools, Tips, and Tricks: An Introduction to Raising Money Online
Over the past decade, nonprofit organizations have been testing, refining, and excelling in using the internet to attract donations. Although other forms of revenue generation have been declining, online donations continue to grow. Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy (connecting email,...
Saturday, April 19, 2008 | New York, NY
Creating for the Common Good
Designers make a difference by inspiring people to act. When socially responsible organizations create media—whether print, Web, or video—they may trade modest budgets for greater creative freedom. In this seminar, featuring Michael Bierut, partner at Pentagram, we discuss how designers consider the unique objectives of the nonprofit sector such as fundraising, advocacy, and...
Tuesday, April 1, 2008 | New York, NY
Using E-mail to Raise Money and Build Relationships (Advanced)
A look at the latest online fundraising trends and ideas for how to take strategies to the next level.
Wednesday, February 27, 2008 | New York, NY
Communications Critique: Feedback on Your Organization’s Brand + Materials
Most nonprofit organizations develop their branding and communications materials on shoe-string budgets, with little professional help, and frequently at the last minute. The resulting communications may or may not put the organization’s best foot forward.
For many organizations, resources, communications expertise, and time are hard to come by. This workshop strives to help participants navigate...
